So, if You are a content marketer or want to be a pro at content marketing, or want to increase your organic traffic on your webpage we have to learn about search engine optimization(SEO). But as a beginner in content marketing, we don’t know where to start. So first we are going to understand SEO which is search engine optimization.
What is Search engine optimization?
Search engine optimization is the process where a website or webpage or content or a search result. Primilarly google but also Bing, DuckDuckgo, yahoo, and others and send more people to your website.
Types Search engine optimization
- Technical SEO
- On-page SEO
- off-page SEO
Now understand these terms in detail
1. Technical SEO
Technical SEO makes our site more user-friendly, loads, quickly, and eliminates redirects.
2. On-page SEO
On-page SEO in this content is created based on what visitor wants to see on the webpage by using keywords- plus related terms. It helps to optimize aspects of your website. On-page SEO is required external linking and internal linking. It is considered as headers and meta Descriptions.
3 . Off-page page
Off-page SEO helps to boost both your domain and topic authority for competitive keywords. It is also considered a Local SEO and also guest posting. It is used in influencer marketing and also brand mentions.
For learning better content marketing or to be ranked on the webpage we can also get certified through the best Digital Marketing course in Faridabad such as “Dreamer Infotech Training Institute.
10 SEO tools to increase organic traffic
keywords they are using.
- Ahrefs: SEO keyword tool
- Google Search Console: Top SEO tool
- SEM rush: Marketing SEO tool
- KW finder: SEO keyword Tool
- Moz pro: SEO software
- Ubbersuggest: Keyword Tracking tool
- Answer the public free: SEO tool
- Spy fu: Free SEO tool
- Woorank: SEO Ranking tool
- Majestic: Marketing SEO tool
- let’s understand these terms in detail.
1. Ahrefs: SEO keyword tool
Ahrefs is considered the most recommended SEO tool online. This tool helps to highlight which part of your website needs improvement to rank better in search engine optimization. We can also find out links according to their niche. Ahrefs is used or helps to grow organic traffic on search engines and optimize websites. Ahref estimated the traffic numbers.
2. Google search console: Top SEO tool
Search console helps us to understand how Google and its users view your website and allow you to optimize for better performance in search engine result. Google search engine is a web service that allows the webmaster to check search queries, crawl errors, improve rankings maintain their site’s digital presence, and helps to check index status.
3. SEM: Marketing SEO tool
SEM Rush is one of the fan-favorite tools in the SEO community. This tool lets you easily assess your ranking as well as helps to understand changes and enhances more ranking opportunities. SEM is also called semrush. Semrush is also considered a keyword research tool it helps to track the keyword research against your competitors.
4. KW: SEO Keyword tool
This tool helps to find long-tail keywords that have lower-level competition. The SEO tool helps to find the best keyword which has lower rankings. This tool tracks your improvement in one key metric. It is also considered a user-friendly tool and trusted by productive search engine optimization all over the world. Kw SEO tool used for search engine marketing.
5. Moz Pro: SEO software
Moz Pro is considered one of the best SEO tools that experts use-moz is considered a full-service powerhouse. This tool helps to find insightful responses to every question asked whether you are asked for keyword recommendation or a site crawl.
6. Ubbersuggest: Keyword Tracking Tool
Ubbersuggest is a free keyword finder tool that helps you identify keywords. We can also find out the right term on our website from plenty of suggestions from this free great keyword tool.
7. Answer the public free: SEO tool
Answer the public allows you to easily find topics about your blog. This tool is mostly used content around specific keywords to better rank online.
8. Spy fu: Free SEO tool
Spy fu is a newly updated tool it also has some free features. We can also be done some research on our competitors to determine which keywords they use. Spy fu helps to get instant access to ranking history or backlink pages, SERP analysis, and compare domains. and helps to track customer reports.
9.Woorank:SEO ranking tool
Woorank Helps to offer free and paid options to track and report your content marketing data. We can also be targeting our competitors about what type of keywords they are using. It helps to audit on and off-page elements. It is quite easy to use and helps to audit digital marketing tools.
10. Majestic: Marketing SEO tool.
Majestic is one of the best marketing tools according to experts. It has countless using features such as the majestic million which lets you see the ranking of the top million websites. The majestic tool helps to build a view of a website’s links profile. Majestic marketing tool helps with link analysis. Majestic is all considered backlinks. It totally focused on backlinks. Majestic provides links intelligence and domain metrics in the form of backlinks.