Mon. Sep 25th, 2023
Electrolyte and vitamin water Market

According to the latest report by IMARC Group, titled “Electrolyte and Vitamin Water Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on the global vitamin water market share. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The global electrolyte and vitamin water market size reached US$ 7.22 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 11.91 Billion by 2027, exhibiting a growth rate (CAGR) of 8.50% during 2022-2027.

Electrolyte and vitamin water represents water variants that are fortified with essential water-soluble vitamins and other vital nutrients, such as sodium, potassium, calcium, magnesium, etc. They are available in flavored, non-flavored, sweetened, and non-sweetened types. Electrolyte and vitamin water products keep the body hydrated, regulate body temperature, and ensure the adequate functioning of the heart, muscles, and nervous system. They even regulate the hydration level by properly maintaining the internal pH level of the human body and aid in rebuilding damaged tissues and moving nutrients into the body cells. As a result, electrolyte and vitamin water products are in extensive demand among consumers across the globe.

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Market Trends

The increasing prevalence of obesity and other lifestyle ailments is primarily driving the electrolyte and vitamin water market. In addition to this, the shifting preferences toward nutrient-rich beverages and the escalating awareness among the masses about the benefits of maintaining proper body hydration levels are further catalyzing the global market. Moreover, the growing participation of individuals in sports, adventure, and physical fitness activities is also positively influencing the market growth. Apart from this, the expanding organized distribution channels and the rising product availability on online shopping platforms that offer free doorstep delivery, secured payment options, exciting offers, etc., are acting as significant growth-inducing factors. Furthermore, the inflating expenditure by leading market players on numerous marketing strategies, including celebrity endorsement and promotional activities on social media platforms, and the development of attractive packaging are anticipated to stimulate the electrolyte and vitamin water market over the forecasted period.

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Danone S.A., Essentia Water LLC (Nestlé USA), Frucor Suntory (Suntory Holdings Limited), Karma Culture LLC, Keurig Dr Pepper Inc., PepsiCo Inc., Talking Rain Beverage Company, The Alkaline Water Company Inc., The Coca-Cola Company, Vitamin Well and VOSS of Norway AS.

Report Segmentation:

The report has been segmented the market into following categories:

Breakup by Fortification:

  • Vitamin Only
  • Electrolyte Only
  • Electrolyte & Vitamin

Breakup by Variants:

  • Flavored
  • Non-flavored

Breakup by Type:

  • Sweetened
  • Non-sweetened

Breakup by Packaging:

  • PET
  • Glass
  • Aluminum

Breakup by Distribution Channel:

  • Supermarkets
  • Convenient Stores
  • Online Stores
  • Specialty Stores
  • Others

Regional Insights:

  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America

On the geographical front, Asia Pacific enjoys the leading position in the market. This can be attributed to the rising establishment of international companies in the region, on account of low manufacturing costs and cheap labor.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Asia: +91-120-433-0800, +91-120-433-0800