Mon. Sep 25th, 2023

self-publishing a book

Every writer wants to write a bestseller, but for years it’s been nearly impossible to do so without the help of a traditional publishing company.

It’s not easy to get the attention of a big publishing company. It means sending out manuscripts, waiting for a response that might never come, but trying to stay positive when you get rejected.

For the few who get past this stage, there are still months of talks about how your work will be done. Also, how much money you will get?

Working with publishers isn’t a dream come true, but what if you didn’t have to? What if you can write, edit, publish, and sell your book without having to answer an agent?

In the economy of today, you can. There are more steps, tips, and tools for self-publishing now than ever. Let’s see what are these steps.

How to Put Your Own Book Out 8 Steps?

1- Write a book that people will buy.

Entrepreneurs research the market to see if their product ideas are good. This process involves looking closely at competing products, determining what makes them good and bad, finding untapped niches, and determining who their ideal customer is.

An author might laugh at the idea of doing market research, but an “author-preneur” knows that getting to know their audience early will make it easier to sell their book.

You might have already written books, have a few ideas for books, or be starting from scratch. Either way, using these ways to determine if your book has a chance of selling before you self-publish it for the first time will help you develop an effective marketing plan.

  • Identify your genre.
  • Find out how people in your genre talk about it.
  • Evaluate bestsellers in your genre. Check out how your competitors are doing.
  • Figure out what’s not there.
  • Find a niche in your genre if you can.

2- Edit your work like a pro

Self-publishers will compete with traditional publishing companies in the same stores and markets. Your book needs to look just as polished and refined as if it came from a major publishing house.

Even though you might not have as many editors as a big publisher, that doesn’t mean you can’t make a product that can compete.

3- Create a book cover that stands out.

Most people do, even though they know they shouldn’t. Your book’s cover is the main thing people will see when they look at online stores, marketplaces, your online store, and just about anywhere else it will be sold.

Authors also business owners have many jobs, and graphic design is often one of them. It will take some time to design your cover, but it can save you a lot of money

4- Choose which platforms for self-publishing you will use.

A self-publishing platform is a tool that lets you turn your book into a physical product with all of its parts and send it to buyers and stores. Your distribution channels will depend on the self-publishing company you choose.

Putting out your book with print on demand

Print-on-demand is a method of fulfillment in which your books are printed and sent out when sold. This means you don’t have to print many copies of your book, keep them in stock, and ship them yourself.

Self-publishers love print-on-demand books because they are cheap and save time by letting them outsource the manufacturing and distribution of their books. All you need to do is search for a book writing company and find a trusted agent who can print your book in the required quality. 

Using Kindle Direct Self Publishing to sell on Amazon

Kindle Direct Publishing (KDP) is Amazon’s platform for self-publishing. It lets users print their books at the point of sale when they are bought. About half of all printed books are sold on Amazon. Readers are used to how Amazon works, so it’s easy for them to find your book and get around.

On top of that, Amazon will tell readers who its algorithm thinks might be interested in your book to check it out. Even though KDP will send your book straight to Amazon, you don’t have to use it if you want to sell printed books.

1- Putting your book together

During the formatting step of self-publishing, you’ll put the finishing touches on your product and ensure it has everything a professionally published book would have.

Formatting comes after finding a self-publisher because most self-publishing platforms have their layout and formatting tools built in. Depending on the platform, your tools might differ, but the result is always the same.

2- Get your book out there as a store does with a new item

Your next step will be to plan a product launch if you want to set yourself up for success. You may not have as much experience as a professional publishing house, but you’re ready to market your book because you wrote it for an audience you know well. With our helpful eCommerce launch checklist, you can get started in the right direction.

3- Get your name out there on social media

You did a great job writing and editing your book. You’ve tried out all of your sales channels and found that everything works perfectly. You have a great website and book, but how do you get people to buy them?

Social media is a great and most effective way for small businesses to market themselves, and self-publishing authors are no different. Social media gives you cheap access to many people, and a good social media marketing plan will help you build an engaged audience that will buy more of your books and spread the word about your book.

4- Get started on your next book.

Self-published authors have to be both writers and business owners. At the beginning of a business, when there are fewer employees and less money, entrepreneurs often have to do many different jobs.

At times, they have to be social media managers, web designers, marketing strategists, product developers, shipping coordinators, customer service reps, and everything in between.


Don’t give up if your first book doesn’t get the top bestseller list. Self-published or not, most authors don’t reach the top of their success with their first book.

Keep building your audience and making your social media presence stronger. It adds a little more to your online profile whenever you talk to someone on social media.