Wed. Dec 6th, 2023
Cricket AustraliaCricket Australia

Cricket Australia is the governing body of both professional and amateur cricket in Australia. It is incorporated as an Australian Public Company Limited by Guarantee, formerly known as the Australian Cricket Board.

Code of conduct

Cricket Australia (CA) has adopted a Code of Conduct that covers all players and other stakeholders of the game. It aims to promote awareness of the rules of the game and deter misconduct. To achieve this, CA has developed a robust disciplinary process. The CA’s Code of Conduct includes appendices and several articles. For instance, the Code of Conduct lists several rules, including the “Preamble to the Laws of Cricket” which provides an overview of the history and ethos of cricket. Amongst other things, the Code of Conduct includes a section on obscene behavior. This includes language directed at the opposition, insulting remarks about the players and other people present at a match, as well as other obscene behavior during a match. Another article, titled the “anti-racist code” outlines conduct that is not only against the rules but also against the spirit of the game. For example, players are prohibited from deliberately manipulating the scoreboard or fielding to achieve bonus points.

National representative teams

Australia’s national cricket team plays in international matches in both Test and ODI formats. The men’s team is the joint oldest in the history of the game, having played its first Test match in 1877. Australian cricket has played more than eight hundred and forty Test matches and has been the only team to win more than two Cricket World Cups. The team has also been victorious in two ICC Champions Trophy tournaments in 2006 and 2009. The men’s team has drawn six Test matches and has lost five. They play regular home and away Test matches against England, and also have a rivalry with South Africa, as well as a series against New Zealand. In the past decade, the Australian cricket team has become more diverse. More than half of the team’s players are immigrants, with a disproportionate number from Asian backgrounds. Australian Cricket is committed to diversity. It invests in initiatives to promote the sport to a wide range of people. For example, the Cricket Australia Board is responsible for arranging test tours, as well as scheduling and hosting one-day internationals.

Broadcast partners

Cricket Australia’s broadcast partners are now all working together to deliver cricket coverage worldwide. Coverage includes Australian women’s international matches, KFC Big Bash League, men’s Tests, and WBBL. This content is available in a variety of countries, including Germany, Japan, Singapore, and Malaysia. CA’s network of broadcast partners also includes ABC Radio, which will broadcast all home international cricket matches. Network Ten will also provide coverage. During the Big Bash League, Network Ten has played a key role in bringing new fans to the sport. Foxtel Group will be the official television partner for cricket in Australia until 2031. The deal will see the entire country’s cricket leagues and competitions televised and will allow Foxtel to simulcast the matches. Seven West Media (SWM) will receive a share of the revenue from the Big Bash League. SWM will also pay increased rights fees after meeting certain BBL revenue hurdles. Nine has also joined the broadcast fray. Nine is the largest media group in Australia, covering the print and online markets. In recent years, it has become one of the nation’s leading sports broadcasters.

Insurance policy

For clubs and cricketers alike, the National Club Risk Protection Programme (NCRPP) provides comprehensive protection. Through this program, all cricket activities are covered. This includes matches, matches between clubs, meetings, functions, and functions at ground locations. NCRPP has first introduced almost 20 years ago. Since then, the coverage has been maintained, with no increase in rates. The program is available for all EDCC financial members. In September 2022, NRMA Insurance signed a four-year naming rights contract with Cricket Australia. This will be the first national tier one partnership between an insurance company and Cricket Australia. It will also mark the beginning of a new national sponsorship campaign that celebrates the many stakeholders in the game. NRMA Insurance will support Cricket Australia to help support the sport’s growth. In addition to sponsoring a scoreboard, NRMA Insurance has also sponsored a rain cover tarp, drones, and the Player of the Match award. These efforts will be part of an integrated marketing campaign that includes owned, paid, and earned media executions.