Do you have an online store? If not, you’re skipping out on a huge market. According to recent studies, global retail e-commerce sales are expected to reach $4 trillion by 2021. That’s plenty of money up for grabs! To take advantage of this blossoming, you must discover ways to set yourself apart from the competition. One way to do that is by using real estate wisely. This blog post will discuss 11 ways to use real estate to increase online sales and grow your business!
Use High-Quality Images
Another significant factor to consider when trying to boost your online sales is the quality of your images. If you’re selling physical products, it’s important to feature hi-resolution photos showing off every angle of your product and detailed shots of any special features or accents. For example, if you’re selling jewelry and have an option for engraving, ensure you include a close-up of the engraving. For example, area rugs that include custom sizing or the ability to order a certain size and shape can benefit from this approach.
Re-evaluate Your Website’s Layout
One of the important steps you should take when trying to boost your online sales is to re-evaluate your website’s layout. Every aspect of your website, from the colors and fonts you choose to the placement of your content and calls to action, can significantly impact how well your site converts visitors into customers. To get started, look at some of the top websites in your industry, and think about what you like about their layouts. What makes them easy to navigate? Which elements would you change if you could start from scratch?
Write Engaging Copy
Even if you have beautiful, high-quality images of your products or services, it’s not enough to slap them on your website and call it a day. You also need to write engaging copy that helps persuade potential customers that your product is the right choice. To do this, try using language and wording unique to your business that helps establish yourself as an expert in that niche. One of the most profitable ways to accomplish this is by using a tone of voice or “persona” that aligns with your customer’s interests and concerns. For example, if you’re selling high-end rugs, it can be helpful to use words such as “bespoke” and “hand-woven.” This helps your business feel more trusted and reputable to potential customers, which can increase sales.
Share the content on social media
To ensure that your target customers see your newly published content, share it on your business Facebook and Twitter accounts. This is also a good way to engage with other businesses selling or producing similar products to you. For example, if you’re selling baby toys online, try following related Facebook pages, or Twitter accounts to find new potential business customers.
Collaborate and network with other businesses
Collaborating with other businesses is a great way to leverage one another’s networks while expanding your audience. You can connect and collaborate on Facebook pages, Twitter accounts, groups, or even local events where business owners can share their services and products. You can also collaborate on LinkedIn to introduce new ideas and create a presence for your business or exchange resources that will help you gain more exposure in the online space.
Make time for content promotion
Once you’ve published your content, it’s time to begin sharing it on relevant social media channels and interacting with other businesses in the same industry. Posting links to your latest blog posts or articles can help drive traffic to your website and create relationships with other businesses. For example, suppose you are selling Machine Made Rugs. In that case, you may want to join the Machine-Made Rugs Facebook group or follow Machine Made Rugs Twitter accounts that could potentially become business partners in the future.
Optimize your website
Optimizing your website to organize higher in search results is important to gain more exposure and increase your online sales. You can do this by using keywords in the title tags and meta descriptions of all the pages on your site, as well as including relevant backlinks from other websites. You can also use Google AdWords to help you get your website in front of the right audience and increase conversions. For example, you can use Google AdWords to target specific keywords and geographic locations, placing your ads in front of people who are more likely to buy from you.
Utilize social media platforms
Social media is a renowned way to connect with potential customers and share content that will attract them to your business. Platforms such as Facebook, Instagram, Pinterest, Twitter, and LinkedIn can all be used to market your business. Create a profile for your business on each platform and post relevant content, such as coupons or event announcements. Additionally, use paid advertising options like Facebook Ads to help you reach more customers.
Offer promotions and discounts
Offering special promotions and discounts can be a fantastic way to attract new customers to your online store. Offer coupon codes, free shipping, or other incentives to entice people to purchase from you. You can also offer discounts for first-time customers or tiered pricing based on how much someone spends. Utilizing these promotions is a great way to drive sales and grow your business. For example, if you maintain a lot of inventory and need to liquidate it, you could consider hosting a sale or offering discounted product pricing.
Use social media
Social media is useful for marketing your online store and reaching new customers. Use platforms like Facebook, Instagram, Pinterest, and Twitter to share updates about new products and promotions or to highlight customer reviews and testimonials. You can also use these channels to engage with your target audience by answering questions or responding to comments. The key to utilizing social media effectively is focusing on the right platforms. Some social networks, like Facebook, are popular with a wide range of demographics, while other platforms, like Instagram and Snapchat, tend to appeal more to younger audiences.
Optimize your website for search engines
One of the most appropriate ways to boost your online sales is to optimize your website for search engines like Google and Bing. This involves optimizing your site’s content, titles, tags, and other elements to appear higher in search results for relevant keywords. You can also employ tools like Google Analytics to track your website traffic and see which keywords drive the most traffic. For example, RugKnots, a rug retailer, uses Google Analytics to monitor its website traffic and identify top search terms, including “area rugs” and “rugs online.” By focusing on these keywords in their content and optimizing their website accordingly, they have seen an increase in online sales.
You can use many strategies to boost your online sales, from optimizing your website to using social media platforms effectively. Whether you’re a seasoned e-commerce entrepreneur or just starting, these tips can help you achieve more success in today’s digital landscape. Thank you for reading this article! Did you find it helpful? Do you have any other tips to share with fellow e-commerce entrepreneurs? Let us know in the comments below. We’d love to hear from you!